5 Reasons Why Every Business Should Use Ad Retargeting
Retargeting is one of the least understood marketing and sales tactics of the last few years. Many people nod their head when asked if they know what it is, but when you ask them to describe it there is an awkward silence.
Any kind of marketing will likely have its own benefits for business owners. When it comes to retargeting ads, the top five benefits are listed below.
Get More Sales
The main reason any business owner would conduct any kind of marketing is to get more sales. And this is true with retargeting ads, too. Online users will see the ads on sites they’re already visiting, such as Facebook, and head over to the business to make a purchase.
Create Leads Easier
No one wants to cold-call. But retargeting ads aren’t just sent out blindly. Only people who have already shown interest in the business will see the ads. So instead of cold-calling, it’s like the customer actually called you first, meaning it’s easier to get leads.
Increase Brand Awareness
It’s estimated that it takes about seven impressions, or times a customer hears about your business before they make a purchase. Retargeting ads can cut down that time. Customers have already been to the website, so they may only see an ad two or three times before making a purchase.
Retargeting follows your customers around online. This means you can learn more about their behavior, where they go, and what they do. That insight can help with a current retargeting campaign, or with other marketing campaigns. When you understand your customers, you can better advertise to them.
Retargeting Is Affordable
Retargeting ad campaigns aren’t expensive, but they can be even more affordable than other types of advertising. This is because those advertising dollars are spent on people who have already expressed interest in the business, and so they’re not wasted ad spend. These ads are affordable and increase your ROI.