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Category Archives for "Marketing Automation"

Twitter Drops the Hammer

Twitter Drops The Hammer And The Impact Is Significant

Twitter Drops The Hammer And The Impact Is Significant. Twitter drops the hammer on several prevalent practices, forcing significant changes in the tools and strategies that have been used to share Tweets. In this post, I am addressing what either has or is about to change, forcing anyone that uses Twitter to adjust. This past February […]

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Mailchimp – Everything You Think You Know About Email Is Outdated

MailChimp – Everything You Think You Know About Email Is Outdated Everything you think you know about Email providers is outdated. One of the hardest things to do with technology once you have mastered it is to keep learning, updating and rethinking what you know about it. What worked yesterday might not be effective today. […]

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Why you need bots

Bots – What Every Sales Leader Needs to Know – Now

Bots. Just the words stir up fear and controversy.  Are bots the evil empire that will take over the human race? Or are they a tremendously helpful tool that can remove the redundant, repetitive tasks that our sales and customer service teams are asked to do every day, day after day, whilst keeping them away […]

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Wasted Days and Wasted Nights

“Wasted days and wasted nights”. That is how a recent conversation started with a colleague. It immediately reminded me of the Freddie Fender song by the same name. Why do business owners and successful entrepreneurs continue to take the advice from friends and colleagues about technology and its implementation. Is it because they say, “Oh. […]

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Content Creation

How Can I Automate Content Creation

You can automate nearly any aspect of your business. Once you get started looking at automation options, it’s pretty incredible what you can do. But there’s one area of marketing that’s essential and usually time consuming – content creation. Can you automate content creation? Is it wise to do so? The simple answer is, “Yes.” […]

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