In a world where email is a key communication tool for businesses and individuals alike, staying up-to-date with the latest guidelines is crucial. Recently, Google and Yahoo have introduced new rules for sending emails, especially for those who send a lot of emails at once, known as bulk email senders. But don’t worry, these changes aren’t just for the tech-savvy!
Why This Matters
You might be wondering, “Why all these changes?” Well, these new rules are like an upgrade to the security system of your home – they’re designed to make the email world a safer and more reliable place. By following these guidelines, your emails are less likely to be mistaken for unwanted spam or harmful messages. This is great news for your emails’ chances of reaching their intended recipients without getting lost in a spam folder.
My aim with this free guide is to break down these new guidelines into bite-sized, easy-to-understand pieces. I’ll avoid complex jargon and explain things in a way that makes sense, even if you’re not a computer whiz. Whether you’re a small business owner, a marketer, or just curious about the world of email, this guide is for you. By the end of it, you’ll not only understand what SPF, DKIM, and DMARC are (don’t worry, I’ll explain these acronyms soon!), but you’ll also know how to apply them to your emails.
These changes went into effect on Thursday, February 1, 2024 and some have already felt the pain.
So click here and request your free copy of The 2024 Guide to Email Compliance and Deliverability.