LinkedIn® Clamps Down on Super-Connected Users - Fill the Funnel

LinkedIn® Clamps Down on Super-Connected Users


If you use LinkedIn® to any extent, you should be aware of the recent restrictions on the number of connections any one person can have.  LinkedIn’s official policy for connecting to other members states that “LinkedIn members should only connect with people they know”.

CIO Magazine just published a terrific piece on LinkedIn’s Super-Connected Users that I recommend you read here.

LinkedIn® has quietly been putting limits into practice for some time now, as their membership is now over 34 million members in over 200 countries.  Three key limitations that you should be aware of are:

  1. Maximum of 3,000 invitations to connect can be sent out from your account.  This is why you sometimes receive an email that asks you to invite them, they are out.
  2. 30,000 connection limit
  3. You can belong to no more than 50 LinkedIn® Groups.

There are groups like and that exist primarily to expand your connections. They provide weekly lists, rankings of the members with the highest connections and require that you accept any invitation from anyone that invites you.  You are required to identify that you are a member somewhere in the header of your profile.

For many LinkedIn® participants, the perception of status is tied to the number of followers. The more connections, the more influential, successful and powerful you must be.

I have found the same thing on other social sites like Facebook and Twitter.  As I have become a more active participant of Twitter with a growing list of those that I follow, I have been amazed at the amount of time Twitter users spend talking about the number of followers and the number of re-tweets they get obtain. There is consistent requests to ” help push me over 3,000 followers” please te-tweet my tweets.  There are sites that rate you based a magic algorithm of followers, followings and updates.

I believe strongly in the capabilities of these services.  They can be powerful web tools that can foster dramatic new connections and relationships in your life, both professional and personal.  My recommendation is to keep your purpose for participating in clear view.  I am using this tool to____________(answer here).  Without a clear focus on your reason to participate in these social activities, it is very easy to allow them to become a major time-drain.  Know your purpose, and incorporate tools like LinkedIn® and Twitter into your daily routine, and follow that routine.  If you really start to enjoy the social part of these tools, create personal accounts and keep your activities in the proper area.

How do you manage your LinkedIn® connections?  Does the number of connections influence your view of the person in the profile?

Michael Curry - 14 years ago

Thanks for inviting me to your blog Miles, I am brushing up on my social apps for a presentaiton I am giving to consultants in Portland next month. I find FB to be more social and linked in is my professional network.

Ashley Cole - 14 years ago

Hi Miles,
Thanks for the note and inviting me to visit your blog. I utilize linked in for staying in touch with former clients, co-workers & sharing ideas. I actually pulled out two boxes of old business cards the other day and invited former partners that I’ve worked with in my previous jobs. I’m so glad that I came across your card. I’d been wondering what you’ve been up to these days. I’ll make sure to add your blog to my favorites.

Steve - 14 years ago

You have been “Dugg” Great article.

randa - 14 years ago

I definitely do not connect based on persons number of connections. But then, I never chose my ‘friends’ by their popularity, rather shared interests or values. Status by numbers seems to profit those in online reputation business. What profit is there for anyone else?

Linked In seems to be the least time draining social network of all.

FB apps are becoming a social obligation (time drain) I am trying to reduce.

I have dropped ‘friends’ off of my Twitter feed because they twit @ so much I am only ever hearing 1/2 of the conversation. I find this irritating.

Purpose/time allocation. Sounds like a cost/benefit analysis. Do you measure time spent with friends in the same manner? Hmmmm

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