MailChimp – Everything You Think You Know About Email Is Outdated
Everything you think you know about Email providers is outdated. One of the hardest things to do with technology once you have mastered it is to keep learning, updating and rethinking what you know about it. What worked yesterday might not be effective today. What limitations were there a year ago may now be fixed.
An example is something as ubiquitous as email. An average office worker receives 121 emails a day and sends around 40 business emails daily. To take these numbers in context, if your company has 1000 employees the team will send out 40,000 business emails in just one day. Today’s business culture truly is in emails, with 86% of professionals naming email as their preferred means of business communication and email ranked as the third most influential source of information for B2B audiences – topped only by colleague recommendations and industry-specific influencers.
You have probably read uninformed opinions that say that email is no longer valuable or preferred and that millennials don’t use email. Consider this hard data and come to your own conclusions:
Although every few years, a new social channel manifests claiming to be the new way to connect with younger generations, a recent study by Bluecore and NAPCO Research has found that most of these consumers don’t actually turn to social channels to learn about new products from brands. Instead, they use social channels as a place to connect with family and friends. Melissa Bell, Vice President of Vox Media explains, “At the end of the day, [social media] is a place where people want to share things that matter to them, whether it’s a news story or their child walking.”
So if these consumers are using social media channels to engage with friends and family, what channels are they using to engage with brands?
Email is the most preferred channel, across all demographics.
In the same study, when consumers were asked how they would prefer to receive brand communications, an overwhelming number chose email (68%). In fact, across all demographics, respondents preferred email more than all other channels combined.
Most every business and many smart employees and entrepreneurs also have some type of “email list” or subscriber list, consisting of people who have requested and approved emails from them. Could have been via a webinar signup, a whitepaper or ebook download, or simply to receive updates on what products and/or services you provide. Names like MailChimp, Constant Contact, AWeber, GetResponse, Marketo and dozens more should sound familiar to you. These “email service providers” have been around for many years and they all pretty much do the same thing…right?
That was pretty much a safe bet until about two years ago when things started to change. It was no longer good enough to be able to send emails to a list. Now you want to tag subscribers, track their actions while visiting your website, run Ad campaigns on Facebook and much more.
MailChimp is one of the early players in the email service provider space. They offer a free account for up to 2,000 subscribers, and their pricing is affordable. Some discount MailChimp because of the cute logo and name, but doing so can preventing you from the market-leading power and capabilities it offers. They are the #1 email service provider and the tools they now provide for the individual or business are impressive.
That is market-share that most companies only dream of.
Isn’t it time that you put aside your outdated ideas about email, and explore the powerful capabilities that MailChimp can bring to your business activity?
One thing I have learned is that tech can be overwhelming. This prevents smart people from implementing tech because they do not know where to start. I have something that can help you when it comes to learning all you need to know about MailChimp:
Mastering MailChimp Marketing Automation
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Most importantly, don’t walk away from email – it is still the powerhouse of business communication.