They are all over the web and social media and one of the most effective ways to get your message delivered, yet most people do not know what they are called.
Video Sales Letters and Explainer Videos
Video Sales Letters have been around for some time and like other technology, the tools just keep getting easier to use and more effective. I have been using VSL’s for many years now, having originally created them with Powerpoint. Then I found this tool, back on version 1.0 and have been using it through every update and revision since.
Using VSL 3.0 is easy and creates very powerful results quickly. They can include images, and even your own voice-over, background music track and a lot more. If you can create a slide in Powerpoint, you have this mastered.
A version of the VSL is an Explainer Video, which I am sure you have seen also. The tool I use to create these is Explaindio 3.0. Well established as a leader in easy to use but powerful tool for Explainer videos.
To help get your ideas started on what you can use VSL’s and/or an Explainer Video for, here is
The Ultimate Cheatsheet to Explainer Video Scripts
Use this cheatsheet and check out these tools and start using video in new and innovative ways to grow your business.