Sales 2.0 Conference in San Francisco – March 8th and 9th is one of my favorite events every year. Hosted by the ever-present Gerhard Gschwandtner, publisher of Selling Power magazine, there is always a strong representation of Web Tool vendors sponsoring the event and this year looks stronger than ever. I counted 39 event sponsors for this event as compared to 25 listed as sponsors at the same event in San Francisco last year. This year there is also a “Cloud Sponsor” (Salesforce.com), indicating a trend that is rapidly becoming the norm for application solution delivery. I am interpreting this as an indication that activity is looking up for these vendors and by extrapolation, an indication that their customers are starting to invest in these solutions to get sales moving again. All good from where I sit. I am most interested this year to sit with the capacity, sold out audience comprised of C-level and VP titles from marketing, sales and operations. They are the ones I will be interacting with and listening to. Hopefully discovering the challenges, strategies and needs that they are at the conference to learn about. I will be interviewing as many of the WebTool executives as I possibly can and will be putting the results of my efforts here in the week ahead. Twitter stream will also be an active source for information from the event. The Twitter hashtag is #s20c, so save it in your twitter search or add it to your Tweetdeck panel now so you can follow along. Here is a list of the show Sponsors that are scheduled to be in attendance:
If you are going to be at the conference, either as an Attendee or Vendor, let me know so I can make sure we connect. I am looking forward to an information-packed event. Safe travels!