It takes a great deal of work to set up, plan, organize and carry out an interview with an expert influencer. It’s a shame to let something totally derail and wreck your interview after all of the hard work. Here are six common that can happen to wreck your interview.
Stalking and Communicating Too Much
Before you ask an influential person if you can interview them, you should get to know them and build a relationship with them. This involves following them on social media and interacting with them wherever possible. However, if you communicate too much with them, you could look like a stalker.
Communicate enough with an influencer to stay on their radar. Watch for clues such as slow response time that might mean you’re bothering them. Make your interactions natural and try to make a real but professional connection.
Don’t Be Late
After all the trouble you’ve gone through to prepare and set up the interview, running late and making your interviewee could set the wrong tone and derail the whole thing. This is one appointment you don’t want to be late too. Make sure you can make it at the appointed time and make the time earlier if you have any doubts.
Don’t Be Disorganized
You need to maintain a professional appearance and make good use of this precious time you have with your chosen expert. For this reason, you should be totally organized. Have a clear outline with plenty of questions and backup questions for the interview. Don’t repeat yourself during the interview, asking questions the influencer has already answered.
Don’t Create a “Canned” Interview
As part of your preparations, you may want to give the influencer a list of questions so they know what to expect. You’ll want them to understand the topic of the interview and your goals and expectations. However, if you over-prep the influencer about every single detail of the interview, it could result in a “canned” interview that’s totally prepared beforehand.
It’s your call on how much you want to prep the interviewer, but as a general rule, let them know what they need to know beforehand but not everything.
Don’t go lightly on Promotion and Sharing
No matter how terrific your interview has gone, a surefire way to wreck your interview is to promote and share it modestly. It is a work of art, and both you and your interviewee invested time and thought into it. Share the link to every social platform relevant to your business. Write a blog post featuring it and maybe some of the back story of how it came about. Explain why you chose to interview this influencer in the first place. LinkedIn, Facebook, Twitter, Instagram and Pinterest all have potential to get your interview in front of the right audience. Ask your friends to share it and most importantly, ask and help your influencer promote their own interview. They have the ability to expose your work to a much greater and expanded audience. This is not the time to be shy!
Don’t Forget to Follow-up
There is nothing worse than a person interviewing you and then disappearing. You need to follow up with your interviewee. First, you need to let them know the details about the publishing of the interview. You may also want them to review the footage or audio in case they want to edit something out.
You should also keep in touch with interviewees as a matter of being professional. Otherwise, they’ll feel that you just wanted their interview and that was it. Stay in touch and keep interacting with them. In addition to being simply good manners, there may also be other opportunities in the future.
Come back tomorrow for #5 and final post in this series titled: Seven Communication Tips for Conducting Influencer Interviews
If you haven’t taken advantage of the free eBook offer, I encourage you to do so today as it will be removed in the future.
I welcome your comments and feedback about this post and the rest of those in this series about why and how to interview influencers. Your feedback helps me in my work on the next series with a working title of “How to Become an Influencer”. Believe it or not, conducting interviews with others is a great first step in this journey.
Excellent! Especially the canned interview notes. I am no influencer – in mine own eyes lol 😉 – but after getting interviewed a couple hundred of times I literally tell folks to spring questions on me and that I do NOT want any form of preparation. Boring as hell, to rehearse. Fun as hell, to shoot from the hip, and to think on the spot. They may give me questions but I do not read them. Because spontaneity rules the day! I only check the blog to ensure it fits my brand, and also gauge the energy of the interviewer. Anytime an interviewer really stressed going over answers to some questions pre-interview I forgot those questions on purpose until we went live. My energy is 1000 times better when I am honest and authentic, versus rehearsing a canned response. Thanks for sharing!