Are you spending your sales and marketing efforts in the wrong area? Are your prospects clicking away without action? How are you delivering your messages and information to those most important to your business success? The majority of sales and marketing efforts are based on outdated thinking and assumptions that these same executives are viewing […]
Continue readingI received an inquiry about availability to speak to an association of Purchasing professionals. Topic: “How to use web tools and social networking to research, select and manage vendors.”
I had not considered how the tools that I write about, teach and speak about could be used by those on the other side of the transaction. Many in sales are woefully ill-prepared if those they seek to serve use some of the same tools to select a vendor.
How do you look to your prospects? How do you compare with others competing for their business?
