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The Threat Perspective of AI in Marketing

As AI technology advances, its automation capabilities and data-driven decisions have grown exponentially. While these developments bring many benefits, they also pose significant challenges, particularly regarding job displacement within the marketing industry. There is plenty of conversation about the positive and negative impact that AI is having on marketing and sales professionals. I believe that […]

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9 Strategies Successful Online Marketers Use to Stay Focused

9 Strategies Successful Online Marketers Use to Stay Focused

When it comes to being focused and organized, the self-help industry has no shortage of quotes. You may have seen lines such as these… “Your focus determines your reality!” “Focus is more important than genius.” “Focus on the solution and not the problem.” All these maxims and platitudes sound good, BUT they’re too general to […]

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Measuring Content Marketing Success

Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move buyers along a specific path. Most people will agree that content marketing generates awareness of your brand, product or service; inspires consumers to engage and consider you; converts them into leads and sales; and […]

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Infographics Are Effective And Now Anyone Can Create One

Infographics are effective, popular and can make a complex topic understandable. Like the old adage “a picture is worth a thousand words“, infographics will help you deliver your message. If you are online in any way, you have seen the impact of infographics and their ability to convey a message. They are effective not only online, […]

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