Cluetrain Manifesto Revisited
If you were involved at all in sales, marketing or development of webtools and services in 1999, you would most likely have read or at least heard about the #1 Best Seller during that time titled “The Cluetrain Manifesto-The End of Business as Usual” written by an eclectic group of collaborators consisting of Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. If not, you missed one of the most controversial and thought-provoking books of that era. Either way, you have a chance to challenge your business sense and activities once again with the newly published 10th Anniversary Edition of the same title. Here are my favorites from the original 95 Theses presented in the book.
Continue reading