Sales videos that grab the attention of the recipient are valued treasures when you come across one. Creating one of these masterpieces is always a challenge and innovation and experimentation is going on all the time to find the next big thing. One of those innovations is called “video scribing” or “whiteboard animation” and has been generating impressive reactions and actions from viewers. Whiteboard animation is the process of explaining a concept through drawing cartoon characters on a whiteboard and capturing this for playback in a video format.
Remember seeing this technique in UPS commercials?
Creating one of these animations has been costly up until now but VideoScribe changes that by giving you control over the creative and content generation all on your PC, Mac, iPad and even Android. I used VideoScribe to announce the posting of this series of web tools each day in September.
Here was the result of my very first effort using VideoScribe:
VideoScribe opens to a blank canvas and you select the items and actions you want to use to tell your story from the ribbon toolbar.