Fill the Funnel Blog

2 Defining Purpose Is First Step In FirstCalling

Purpose. If you do not first define your purpose in making the call, you will not achieve a positive outcome. I have found an ideal way to approach this exercise is to begin with a blank notepad in front of me, and if possible, in a room with others that are involved in the same sales/marketing effort. Write down your individual answers to the following questions on your notepad:

13 Turning Cold Calls into FirstCalls

I have never met anyone that truly enjoys making cold calls. They are rarely productive, typically between 2 to 4% successful. Contrast that to what I refer to as FirstCalls, which have the following characteristics: 1) Comfortable to make. 2)Outcome is predictable. 3)Preparation is required. 4)Results are more positive. 5)They are repeatable

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2 Defining Purpose Is First Step In FirstCalling

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13 Turning Cold Calls into FirstCalls

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