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Why Build Your Brand On Property You Do Not Own?

Would you build your home on someone else’s land? In most cases, no. Then why would you consider building your brand and online presence on someone else’s platform? Let’s be clear, I am “all in” with social media. I benefit almost every day from my involvement with the entire spectrum of social media tools and techniques. Some of you have taken a shortcut by using one of these social platforms as your ‘home’ page, your online base of operations. Bad idea.

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