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How Do You Look To Your Prospects?

I received an inquiry about availability to speak to an association of Purchasing professionals. Topic: “How to use web tools and social networking to research, select and manage vendors.”

I had not considered how the tools that I write about, teach and speak about could be used by those on the other side of the transaction. Many in sales are woefully ill-prepared if those they seek to serve use some of the same tools to select a vendor.
How do you look to your prospects? How do you compare with others competing for their business?

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