The Secret to Significant Growth - Fill the Funnel com

The Secret to Significant Growth

Over the last 15+ years of entrepreneurial work at Fill the Funnel, I have come to realize that the secret to significant growth is outsourcing.

You’ve no doubt heard people talk about outsourcing as a great way to grow your business. But maybe you have some questions about how you can start outsourcing smartly and effectively in your own business.

The good news is, after 15 years I’ve got answers.

Read on…

What Can I Outsource?

You can outsource almost any part of your business.

Examples include:

  • Content creation, such as blog articles, social media posts, newsletters, and more.
  • Product creation, including lead magnets, tripwire products, core offers, and more.
  • Video creation (from scriptwriting to final production).
  • Copywriting (ads, sales letters, landing pages, and more).
  • Traffic generation including SEO, social media management, press release distribution, and more.
  • Conversion testing and optimization.
  • Paid ad placement and management.
  • Affiliate program management.
  • Web design/development.
  • Graphics
  • Voiceovers.
  • Marketing strategy/consultation.
  • General research.
  • Customer service.

This is not even an exhaustive list. Point is, you can outsource almost anything.

This brings us to the next question I had to figure out only after years of of trial and error…

How Do I Decide What to Outsource?

Ask yourself these questions:

  • Which tasks are high-value tasks? (Focus on these yourself and outsource low-value tasks to others.)
  • Which tasks do you dislike doing? (Outsource these.)
  • Which tasks would give you a better end result if you outsourced? (Outsource tasks that you’re not very good at doing and/or those with a big learning curve.)
  • Which tasks will help your business grow faster? (Outsource these.)

Next, I had to learn…

How to Find Freelancers?

Once you figure out what to outsource, then you need to find freelancers to do these jobs.

Here’s where to find them:

  • Post on freelancing sites such as,, and
  • Search Google (e.g., “hire freelance writer”).
  • Ask your colleagues for recommendations.
  • Ask other contacts for recommendations (e.g., blog about it, post on social media, etc.).
  • Run an ad.

Here’s the next question…

What Are the Keys to Outsourcing Smartly?

You’ve probably heard the horror stories about freelancing, which you want to avoid.

To that end, follow these keys, tips, and best practices:

  • Do your due diligence. Research each potential freelancer extensively using Google, checking references, reviewing their portfolio, and checking their feedback ratings (where applicable). Be sure to cross anyone off your list who has red flags, such as someone with poor reviews or someone who hasn’t been in business very long.
  • Start small. Even if a freelancer looks good on paper, you might not work together well. That’s why you’ll want to initially test a freelancer with small projects. If you work well together, then you can do bigger projects together.
  • Create detailed briefs. Freelancers are not mind-readers. If you want to get a good end result, then you need to create clear, detailed briefs. Include details such as word counts, working titles, detailed outlines, and examples. The more information you provide upfront, the easier it is for your freelancer to give you what you want.


You can outsource effectively. Don’t get stuck staring at a blank screen when you decide to request responses to your project. To help you bust through this hurdle, I have captured 50 fill-in-the-blank, essential project description templates for getting your projects completed right the first time. Click here to see what you get and the value you will receive. Take advantage of 15 years of outsourcing activity and fire up your significant growth.